Car buying programs · Amazon Autos
Amazon Autos: how it works, and a better way to buy a 4x4
Amazon lists dealers’ cars with the price up front and lets you finish most of the paperwork online. The car still comes from a dealer’s lot. Here’s what we do that Amazon doesn’t.
Amazon Autos compared with OffRoad.guide
Amazon fixes the paperwork. We fix the drive, the build and the price.
| Amazon Autos | OffRoad.guide | |
|---|---|---|
| Your price | The dealer’s listing price, fees disclosed on the listing | One No-Haggle Price, emailed to you, out the door |
| The vehicles | What local dealers have in stock; new cars from Hyundai, Chevrolet, GMC, Jeep, Ram and a few other brands where a dealer has joined | Built your way, in the off-road trim you drove |
| The drive | A test drive at the dealership before you wrap up | Half a day on the beach with the family |
| Paperwork | Credit application and documents online, then the store | Order and financing with one named dealer contact |
| Getting it home | Pick it up at the dealership | Delivered to your door |
Families from Virginia, Maryland, Pennsylvania and the Carolinas come to the Outer Banks anyway. The drive is a day of the trip, not a trip of its own.
How it works
Amazon lists it, a dealer sells it, you pick it up
Amazon Autos is Amazon’s car storefront at amazon.com/autos. Dealers list their inventory on it; Amazon is not the seller. New-car sales began in December 2024 in more than 130 cities, and used and certified pre-owned vehicles were added in August 2025, starting in Los Angeles and spreading by city.
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Step 1
Search near you
Filter by new, used or certified pre-owned, body style, make and fuel type. Used listings are limited to dealers within about 75 miles of you. Each listing shows the price, the dealer, its distance and the return policy that applies.
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Step 2
Choose finance, lease or cash
Amazon shows rates from its lending partners, Chase, Santander and Wells Fargo among them, so you can compare offers side by side. You can also pay in full.
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Step 3
Submit a credit application online
The application and much of the paperwork happen on Amazon, not at a desk. A trade-in offer can be arranged online too and applied to any car on the site.
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Step 4
Test drive and wrap up at the dealership
You drive the car at the store, sign the final documents there and settle anything the listing did not cover.
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Step 5
Pick it up
The car is handed over at the dealership. Amazon does not deliver cars to your door.
The price
What the listing price includes, and what it doesn’t
Amazon calls it transparent pricing: the number on the listing is what the dealer is selling the car for, and the dealer fee is printed right under it. Government fees and taxes are extra, and manufacturer rebates may apply at the store.
- The dealer fee
- Shown on every listing. When we looked from the Outer Banks, listings carried dealer fees of $995 to $1,194 depending on the store, stated as excluded from the price.
- Returns and warranty
- Used cars carry a 3-day, 300-mile return window and a minimum 30-day, 1,000-mile limited warranty. Certified pre-owned listings we saw carried a 14-day, 1,000-mile return policy. New cars are sold the normal way.
- Which brands
- Amazon started with Hyundai in December 2024 and by 2026 listed new vehicles from Hyundai, Kia, Subaru, Mazda, Chevrolet, GMC, Cadillac, Jeep, Dodge and Ram, with more brands being added; Ford is not on its new-car list. What you see depends on which dealers near you have joined. From Kill Devil Hills in November 2026 the nearest new listings were Hyundais in Hampton Roads, about 60 miles away, and the used listings came from Ford dealers there.
- Negotiating
- The listing price is the dealer’s price. Amazon does not say it is negotiable and does not say it is fixed; the dealer still runs the desk.
- Where it stops
- Amazon Autos sells what dealers have in stock. A vehicle factory-ordered in your color and options is not something Amazon lists.
Is it worth it?
If a participating dealer near you has the car you want in stock, yes: the price and the dealer fee are in the open, the paperwork is online and the return policy on used cars is real. For a new 4x4 built the way you want it, Amazon has nothing to sell you: it lists what is on the lot, and the car still comes off that lot after a test drive from the store.
Figures are from Amazon’s press releases and the Amazon Autos storefront, read November 2026 from Kill Devil Hills, North Carolina. Listings, brands and policies change without notice.
The alternative
Same idea, no membership, and half a day in the vehicle instead of a test drive
OffRoad.guide is for the 4x4 Amazon doesn’t list: the one you order built your way, after half a day in it. One dealer per brand, one No-Haggle Price set before you book, in writing, and the vehicle delivered to your door. The program is still in the works; every vehicle will come from a participating dealer, a store that agrees to one no-haggle, out-the-door price for our drivers before it joins.
- What qualifies you
- Not an account or a listing, and nothing to join. Half a day in the vehicle on the Carova 4x4 beach north of Corolla, North Carolina, with your family along and no salesperson. That is the whole membership, and it costs $325.
- When you see the price
- By email, on a numbered certificate: sticker, the dealer’s discount, factory cash, the No-Haggle Price, any delivery fee and the out-the-door total. Not a number you find out at the desk.
- Where you buy
- Remotely, from the dealer on your certificate. Within its area it delivers to your door; farther away, a dealer near you hands over the keys for a flat fee that is printed on the certificate.
- What is the same
- One dealer, one named person, one price, no negotiating, no pressure, and nobody calls unless you ask. The dealer still sells the financing and the add-ons if you want them; you can still say no.
Side by side
Amazon Autos vs. OffRoad.guide
| Side by side | Amazon Autos | OffRoad.guide |
|---|---|---|
| What qualifies you | An Amazon account and a participating dealer within range | Half a day in the vehicle on the Carova 4x4 beach, $325 a vehicle; nothing to join |
| Who sets the price | The dealer, on its Amazon listing | Our dealer for that brand, before you book, the same for every program driver |
| Where you see it | On the listing, dealer fee shown, taxes and government fees extra | On a numbered certificate emailed to you, out-the-door |
| Time in the vehicle first | A test drive at the dealership | About three hours on sand plus the drive up North Carolina Highway 12, the two-lane road up the Outer Banks, with your family along and no salesperson |
| Vehicles | Dealer stock, new and used, from the brands whose dealers have joined near you | Bronco, Wrangler, Gladiator, Ram 2500 Warlock, Silverado Custom Trail Boss, F-250 Tremor, Tundra TRD Pro |
| Where you buy | Paperwork online, pickup at the dealership | Remotely, from the dealer on your certificate; delivered to your door or handed over at a dealer near you |
Questions
Straight answers
Can you buy a car on Amazon?
Yes. Amazon Autos lists new, used and certified pre-owned cars from participating dealers. You choose financing, apply online and finish at the dealership, where you pick the car up.
Does Amazon sell the car?
No. The dealer does. Amazon runs the storefront, the listing and the online paperwork.
Which brands are on Amazon Autos?
New vehicles from Hyundai, Kia, Subaru, Mazda, Chevrolet, GMC, Cadillac, Jeep, Dodge and Ram as of 2026, depending on which dealers near you have joined. Used and certified pre-owned listings come from any brand those dealers carry; from the Outer Banks that meant Ford stores in Hampton Roads.
Is the Amazon Autos price negotiable?
Amazon shows the dealer’s listing price with the dealer fee disclosed. It does not promise the price is final, and the dealer still handles the sale.
Does Amazon deliver the car?
No. You schedule pickup at the dealership.
Can I return a car bought on Amazon?
Used cars have a 3-day, 300-mile return policy and at least a 30-day, 1,000-mile limited warranty. Certified pre-owned listings we saw offered 14 days or 1,000 miles.
Can you factory-order a car through Amazon?
No. Amazon Autos sells dealer inventory.
Is OffRoad.guide part of Amazon?
No. OffRoad.guide is not affiliated with Amazon or any automaker.
Is there a no-haggle car buying program with nothing to join?
OffRoad.guide: no card, no account and no membership fee. Half a day in the off-road trim on the Carova 4x4 beach is what qualifies you, our dealer for that brand sets one No-Haggle Price for program drivers before you book, and the price comes in writing.
OffRoad.guide · Open all year
Half a day on the sand. Then the price, in writing.
$325 a vehicle for the full five and a half hours, any month of the year. Request a date on the main page to get first pick. We email you to confirm it, with the booking link and the online license and insurance check. Questions? Email hello@offroad.guide; answers come back the same day.
Keys at the Hilton Garden Inn in Kitty Hawk, half a day up North Carolina Highway 12 and the Carova 4x4 beach, your family along and no salesperson. Then the No-Haggle Price in writing. The whole experience, start to finish.