Prepared for Carolina Chrysler Dodge Jeep Ram and Performance Chevrolet · Revised November 4
We do the work. Your buyers get an experience they remember, and they come off the beach done shopping, knowing what they want. OffRoad.guide puts shoppers in your Jeep, Ram and Chevrolet vehicles for half a day on the Carova 4x4 beach, with no salesperson anywhere in it. Every order the experience produces is written at your stores, whatever state the buyer lives in. Nearby, you deliver. Farther out, a dealer near the buyer hands over the keys for a flat fee, and the sale is still yours.
Half a day in the vehicle they’re shopping, driven where it was built to go, with no one selling and no pressure to buy. That’s the whole draw. Our ads go to everyday 4x4 shoppers, 25 and older, who can come any month of the year, not just in summer. They come for the sand, get your price in writing from your store, and order from home.
Two experiences a day at most, fewer on short winter days.
Your stores, your vehicles
Every vehicle on the sand is one of yours, and every order it produces is written at one of your two stores. A driver who takes the Wrangler and falls for the Gladiator still orders from Carolina Chrysler. Tries the Warlock and wants the Custom Trail Boss? Performance Chevrolet is three minutes away, same group.
The store is 48 miles from the Hilton Garden Inn in Kitty Hawk, about an hour and ten minutes, so a swap or a service visit is a morning, not a week.
The order desk
A handful of volume stores already sell factory orders to buyers in all fifty states, by phone, at a set price, and hand the keys over through a dealer near the buyer. They do it on price alone. Your stores would do it with the one thing those stores can’t offer: half a day in the vehicle first, on a beach people plan a trip around.
Your home market
The program is only worth it to your stores if it brings buyers you would not have had. So it is built to stay out of the business you already do, and out of the way of the people who already sell for you.
Your buyers
Buyers come for the feeling: half a day in the vehicle they’ve been looking at, on the beach, with the person who’ll ride in it every day. The price is what lets them say yes. Most of them find us while searching for a better price on a Wrangler, so the No-Haggle Price has to be one you are glad to honor.
You can be, because a program driver costs your store very little to sell to. They paid $325 to drive the off-road trim for half a day. Their license and full-coverage insurance were checked before they arrived. They are 25 or older, they came from out of town for this, and by the time the keys come back they know whether it is the one. There is no ad spend to win them, no floor time, no loop around the block, no hour at the desk, and no afternoon lost to a shopper who leaves to go look at the Bronco. Your contact takes an order from someone who has already decided.
A sale that costs almost nothing to make can be sold for less and still beat the walk-in, and it is one more unit toward the month. That is the margin the No-Haggle Price comes out of.
Financing and trades
Every driver answers two questions when they book: how they’re paying, and what they drive now. By the time the keys come back, your store knows both.
Delivery
This is the part that keeps the program from being limited to buyers within a drive of your lot. Both are things dealers do every week.
Hampton Roads, the Outer Banks, Richmond, wherever you set the line. The buyer signs remotely, your driver brings the vehicle, and it’s the same home delivery you do today.
The ordered vehicle ships from the plant to a dealer of the same brand near the buyer’s home. That dealer does the pre-delivery inspection, handles the buyer’s title and tags, and hands over the keys for a flat fee, usually a few hundred dollars, which is printed on the certificate so nobody is surprised. The delivering dealer gets the fee and the service customer. You keep the sale.
A Virginia buyer pays Virginia’s 4.15% tax when the vehicle is titled there, not North Carolina’s. On a courtesy delivery the delivering dealer runs the title and tags. If a buyer picks up at your store instead, North Carolina lets you issue a nonresident a 30-day temporary marker to drive it home, and they title it at their own DMV.
Where it starts
The Hilton Garden Inn Outer Banks/Kitty Hawk sits right on the Atlantic, on the Beach Road. We plan to line the vehicles up out front and hand over the keys there.
The experience
From the hotel it is North Carolina Highway 12, the two-lane road up the Outer Banks, north through Duck and Corolla, then sand all the way to the Virginia line.
Your lineup
Current model years, each one matched to the store that sells it. My first choices are the two pickups that seat six: the families who come here travel together, and they want everyone in the truck.
The heavy-duty Ram with a bench up front, so the whole family rides along: 34-inch Goodyear DuraTrac all-terrains, Bilstein shocks and the 6.4-liter HEMI V8.
The 5.7-liter V8, a two-inch factory lift, 34-inch tires, a locking rear axle and a bench up front, so six ride along, with room in the bed for bikes, boards and the big cooler. The redesigned 2027 Silverado arrives at the end of 2026, so drivers from early 2027 on get the new one.
Chevrolet, 2027 Silverado 1500 release, June 2026; 2027 order guide
The beach classic: solid axles and a top that opens. The Willys trim comes from the factory ready for sand.
A Wrangler with a pickup bed, the only pickup with a top that opens.
Any four-wheel-drive SUV or pickup from Carolina Chrysler or Performance Chevrolet that needs drivers. Name it and we will put it on the sand.
Talk to BretWhy this beach
There is no pavement north of Corolla. Homes in Carova are reached over the sand, so every experience is real four-wheel-drive use on soft and packed sand, not a loop around the block.
The wild horses are the draw. They live on the Carova beach the drive covers, so your vehicle is in the pictures they take home.
Every driver paid to be there. A paid drive filters out the people killing an afternoon. The monthly report shows how many of them buy.
Content day
Put your vehicle in front of a camera on the 4x4 beach, with dunes behind, surf beside and, with luck, wild horses down the beach. Your agency shoots it. We handle the beach driving and keep everyone 50 feet from the horses, as county law requires. The footage is yours.
Who we are
Beach 4x4 has rented four-wheel-drive vehicles for the Corolla and Carova beach for six years, from Kill Devil Hills, North Carolina. Same crew, same checks, same wash bay for the program vehicles.
The terms
It works like the Costco Auto Program: a price set in advance and one named contact at the store. The difference is how a shopper qualifies. At Costco it’s a membership; here it’s half a day in your vehicle on the beach. The full program is at OffRoad.guide for dealers.
Where this stands
The ads are already running in nine states. The experience starts in Kitty Hawk. What isn’t settled is whose vehicles are on the sand and whose name is on the certificate.
I’d rather it be yours. Yours are the closest Jeep and Chevrolet stores to the beach. But there are three Jeep stores within 40 miles of your lot, in Chesapeake, Norfolk and Virginia Beach, and Chevrolet stores in Chesapeake and Hampton, all closer to most of the people our ads reach.
The first store per brand to say yes gets it, and keeps it. If that’s another store, the drivers who fall for a Wrangler on this beach will order it from them.
For your review
This page is a draft. These are the parts still open, and the places a store’s experience matters most.
Which models from Carolina Chrysler and Performance Chevrolet, and how many, all year?
The volume order stores price Wranglers and Silverados well under sticker. Your price doesn’t have to beat them; the experience is the reason to buy here. It does have to be close, because the $325 refund is on us when a driver beats your certificate in writing.
One person per store takes every program order and is credited with every program sale. Tell us who, and how a program deal would pay them.
Either direction. And do your Stellantis or GM dealer agreements say anything about selling to buyers outside your area? We’ve found no sign that either factory blocks it, but you would know.
On a Virginia buyer, do Jeep’s and Chevrolet’s cash incentives follow the buyer’s zip code or the dealer’s? It changes what goes on the certificate.
North Carolina law keeps a dealer’s demonstrators and service loaners new, but its loaner plates are for service customers only. Would program vehicles need to be rental units, or is there a way to keep them new? Your title clerk or factory rep may know.
Your stores’ policy, or Beach 4x4’s fleet policy? We’re asking insurers now, and no vehicle goes on the sand until the coverage is confirmed in writing.
Your website’s application, or a soft-pull prequal if your platform offers one? Either way, we need a version tagged to the program so every application from us is counted.
Name the used-car manager who gets the beach-day photos, and how fast an offer can come back.
Anything on this page or on OffRoad.guide that wouldn’t work for your stores.
Talk to Bret, founder of OffRoad.guide